"When the aesthetics of art are translated into tangible experiences" The National Research Council of Thailand (NRCT), in collaboration with the Thai Art and Crafts Development Association (TACDA), organizes the "Art Decoded" exhibition, presenting the translation of aesthetics from the works of National Artists and international artists into tangible products as souvenirs. This exhibition opens up a new sensory dimension, expanding beyond visual perception to touchable products. The product designs are inspired by the works of 11 artists. The objective is to enhance and promote artistic knowledge in Thai society, to foster commercial development at an international level. This is an integrated effort combining design, art, and industrial development, with a key focus on enhancing the design of souvenirs in museum gift shops across Thailand. Opening Ceremony Date: September 4, 2024 Time: 2pm onwards Venue: The National Gallery of Thailand  Special lecture by Véronique Delignette-Schilling, Executive MBA Program Director in Global Fashion Management at the French Institute of Fashion (IFM), France on the topic “Elevating Thai Products to the International Level” #artdecoded #tacda #nationalgalleryofthailand